Boost Your Local Presence with CopyTrends’ Local SEO Services
Local SEO is not the same as national SEO. At CopyTrends, we have extensive expertise and experience working with a wide variety of local businesses to improve their online visibility and attract more local customers.
We have a deep understanding of Google’s local algorithm and the latest trends and techniques in the industry. We use this knowledge to create customized strategies that meet the unique needs of each business we work with.
Whether you’re a retail store, a service provider, or a local business in any other industry, we can help you boost your local presence and achieve your online marketing goals.

Benefits of Local SEO Services
“If I only serve a small area, do I still need SEO?” Many small business owners don’t always understand why they need SEO if they aren’t targeting a national audience.
63% of small business owners are investing in SEO. That means if you aren’t, the odds are your competition is! The longer your competition invests in SEO (while you aren’t), the more customers you will lose. It’s that simple. Here are the benefits of using CopyTrends to boost your local SEO.
Improved visibility in the Local Pack
Improved visibility in the Local Pack
The Local Pack (also called the Map Pack and the Snack Pack) is the map shown on Google that highlights three (sometimes) local businesses that match the search criteria. Appearing in the local pack significantly increases your chances of getting a lead.
Higher Quality Web Traffic
Higher Quality Web Traffic
Anyone can increase web traffic, but quality matters just as much as quantity. When you rank in the local pack (and in the traditional organic results) for your top services and products, you not only receive MORE traffic to your site but ACTUAL customers looking for your products and services.
Increased Conversions
Increased Conversions
Once you rank in the map pack and in the traditional organic results for your local products and services, you’ll attract local customers. These local customers (unlike someone in another state) are highly likely to convert because you are providing what they need and want, and you’re only a short drive away. If you’re not ranking in Google, you’re missing nearly 70% of your potential customers.

Local SEO Solutions
Here’s what our local SEO solutions include:
– Keyword research: We research the keywords that your local customers are using to search for businesses like yours and optimize your website content to target those keywords.
– Google Business Profile (GBP) Optimizations: The most important factor in your ability to rank in the map pack is to have a fully optimized GBP. As part of our Local SEO service, we can help you optimize your GMB profile, including adding relevant business information, responding to customer reviews, and posting updates.
– Local Citation Building: Citations are mentions of your business name, address, and phone number (NAP) on other websites, directories, and social media platforms. As part of our Local SEO service, we can help you build high-quality local citations to improve your online visibility and authority.
– Other typical SEO optimizations: On-page optimization (working the web copy, page titles, meta descriptions, header tags, etc.), link building (the process of earning and acquiring more links to your website), and technical SEO (fixing broken links, increasing your WordPress site speed, etc.) are all included in our local SEO services.
Our Local SEO Marketing Process

Keyword Research
One factor that affects the efficacy of your site AND your Google Business Profile is the on-page SEO elements.
We start by mapping every URL on your site to one (and only one keyword) so we can begin optimizing your site.

Technical Audit
Before a mechanic makes an assessment, he’s got to look under the hood! We do the same thing. We run a full technical audit and prioritize the actions that are holding your site back the most.

Auditing Your Google Business Profile
We use a proprietary 28-point checklist to ensure your Google Business Profile is as optimized as it can be. If we find any issues, we fix them immediately or let you know if you we need your assistance.

Creation of Location Pages
If you have multiple services or several locations, you need a page for each one and each combination (depending on the competition). Why?
Because we optimize each page for one keyword. Creating hyper-targeted pages helps us get the results you want. It’s also good for user experience, and Google likes that!

Optimize and Build
Once we have all our ducks in a row, we start optimizing and building. Each month we’ll fully optimize a certain number of pages based on your package. We’ll also continue fixing any technical errors so your site is smooth.
If your package includes content (we highly recommend you select a package with content), we’ll start creating new content that supplements any current content, builds your site authority, establishes topical authority, and attracts links.
We’ll also continually build links to your site (again, depending on your package) by reaching out to other relevant sites to promote your content and acquire backlinks in other ways. This all helps you rank for more competitive keywords.