Boost Your Local Presence with CopyTrends’ Local SEO Services
Local SEO is not the same as national SEO. At CopyTrends, we have extensive expertise and experience working with a wide variety of local businesses to improve their online visibility and attract more local customers.
We have a deep understanding of Google’s local algorithm and the latest trends and techniques in the industry. We use this knowledge to create customized strategies that meet the unique needs of each business we work with.
Whether you’re a retail store, a service provider, or a local business in any other industry, we can help you boost your local presence and achieve your online marketing goals.
I Recommend Without Hesitation
If you get the opportunity to work with Dan, I wholeheartedly recommend you do. Any team would be lucky to have him. He’s a gifted writer and content strategist, a positive influence to his colleagues, and a great communicator. As part of the Skip team, Dan led content, including both strategy and execution.
Dan has the rare ability to do it all — plan SEO strategy, research difficult subject areas and explain them concisely, create corresponding videos, and distribute content across social media. On the Skip team he worked with myself on a daily basis on strategy, coordinated with other writers and video producers, and also found time to interview customers for testimonials as well. If you have the opportunity to bring Dan on board, I recommend him without hesitation.
Tremendous Writing and SEO Knowledge
Dan Ansaldo is a tremendous writer, a clear thinker, a great person, and someone who would be an asset to any content operation. He’s driven, reliable, and a joy to work with. I worked with Dan for almost a year at Skip, where we collaborated on building Skip’s voice and determining Skip’s content and distribution strategy. As Head of Content, Dan worked directly with myself and our CEO in managing content team members. He handled difficult situations with grace and was consistently praised by team members for his leadership skills.
The entire company benefited from Dan’s SEO knowledge; for many of our top target keywords we achieved the front page of Google and even the top result many times. This had an enormous impact on our ability to capitalize on our expertise and bring in clients in need of our knowledge.
I’m so grateful for Dan and CopyTrends! I was blown away by the quality of the content that we received from Dan. From the start, he was highly professional, responsive, and committed to understanding our brand and our goals. The content is great, the SEO is working, and I couldn’t be happier!
Great to work with!
“Dan has been such an asset to our team! We absolutely love working with him. His writing is great, and he goes above and beyond to ensure he understands the client he’s writing for, the technical details are all correct, and communication lines are open. I would not hesitate to use him for your next project!”
Dan is business-savvy, which enables him to write copy and SEO strategies that are results-oriented. He has a broad skill set that includes SEO, copywriting, and managing different types of platforms to implement tactics. In addition to being smart and proficient, he is a pleasure to work with. He helps us with on-page SEO, blog management, social media copywriting, and more. I recommend him without reservation.
Needed a content writer to create blogs for keto diet and nutrition
Dan has done very well. He is professional in content writing and very prompt in delivering the task ahead of the deadline. Very kind and patient to change and add extra content to make it perfect. Thank you so much.
Jiangsu Medwish Network Technology
Benefits of Local SEO Services
“If I only serve a small area, do I still need SEO?” Many small business owners don’t always understand why they need SEO if they aren’t targeting a national audience.
63% of small business owners are investing in SEO. That means if you aren’t, the odds are your competition is! The longer your competition invests in SEO (while you aren’t), the more customers you will lose. It’s that simple. Here are the benefits of using CopyTrends to boost your local SEO.
Improved visibility in the Local Pack
The Local Pack (also called the Map Pack and the Snack Pack) is the map shown on Google that highlights three (sometimes) local businesses that match the search criteria. Appearing in the local pack significantly increases your chances of getting a lead.
Higher Quality Web Traffic
Anyone can increase web traffic, but quality matters just as much as quantity. When you rank in the local pack (and in the traditional organic results) for your top services and products, you not only receive MORE traffic to your site but ACTUAL customers looking for your products and services.
Once you rank in the map pack and in the traditional organic results for your local products and services, you’ll attract local customers. These local customers (unlike someone in another state) are highly likely to convert because you are providing what they need and want, and you’re only a short drive away. If you’re not ranking in Google, you’re missing nearly 70% of your potential customers.
Local SEO Solutions
Here’s what our local SEO solutions include:
– Keyword research: We research the keywords that your local customers are using to search for businesses like yours and optimize your website content to target those keywords.
– Google Business Profile (GBP) Optimizations: The most important factor in your ability to rank in the map pack is to have a fully optimized GBP. As part of our Local SEO service, we can help you optimize your GMB profile, including adding relevant business information, responding to customer reviews, and posting updates.
– Local Citation Building: Citations are mentions of your business name, address, and phone number (NAP) on other websites, directories, and social media platforms. As part of our Local SEO service, we can help you build high-quality local citations to improve your online visibility and authority.
– Other typical SEO optimizations: On-page optimization (working the web copy, page titles, meta descriptions, header tags, etc.), link building (the process of earning and acquiring more links to your website), and technical SEO (fixing broken links, increasing your WordPress site speed, etc.) are all included in our local SEO services.
Our Local SEO Marketing Process
One factor that affects the efficacy of your site AND your Google Business Profile is the on-page SEO elements.
We start by mapping every URL on your site to one (and only one keyword) so we can begin optimizing your site.
Before a mechanic makes an assessment, he’s got to look under the hood! We do the same thing. We run a full technical audit and prioritize the actions that are holding your site back the most.
Auditing Your Google Business Profile
We use a proprietary 28-point checklist to ensure your Google Business Profile is as optimized as it can be. If we find any issues, we fix them immediately or let you know if you we need your assistance.
Creation of Location Pages
If you have multiple services or several locations, you need a page for each one and each combination (depending on the competition). Why?
Because we optimize each page for one keyword. Creating hyper-targeted pages helps us get the results you want. It’s also good for user experience, and Google likes that!
Optimize and Build
Once we have all our ducks in a row, we start optimizing and building. Each month we’ll fully optimize a certain number of pages based on your package. We’ll also continue fixing any technical errors so your site is smooth.
If your package includes content (we highly recommend you select a package with content), we’ll start creating new content that supplements any current content, builds your site authority, establishes topical authority, and attracts links.
We’ll also continually build links to your site (again, depending on your package) by reaching out to other relevant sites to promote your content and acquire backlinks in other ways. This all helps you rank for more competitive keywords.